MarketingPulse and eTailingPulse Kick Off Soon

HONG KONG, March 18, 2026 /PRNewswire/ — The Hong Kong Trade Development Council (HKTDC) is set to host two of Asia’s premier annual e-commerce and marketing events, MarketingPulse and eTailingPulse, on March 19, 2026, at the Hong Kong Convention and Exhibition Centre (HKCEC). These events aim to bring together global industry heavyweights to unlock growth opportunities for brands amid ongoing global market uncertainty.

Event Overview

This year’s theme, “Generate New Growth,” emphasizes the need for brands to rethink their growth strategies in light of current market challenges. The conferences will provide strategic insights and practical implementation strategies, showcasing new directions for growth. Approximately 70 global e-commerce experts, marketing executives, brand representatives, and advertising elites will gather to share valuable insights and success stories related to global marketing and e-commerce trends.

Key Features of the Events

30 thematic sessions, seminars, and demonstration sessions.
Focus on cross-sector exchange and collaboration within the industry.
Topics include agentic AI, lifestyle e-commerce, quick commerce, and global brand expansion.

Importance of E-commerce

The rise of e-commerce has injected new momentum into global economic growth. The Hong Kong government is actively encouraging small and medium-sized enterprises (SMEs) to develop e-commerce capabilities to enhance their market competitiveness. This year’s conferences will focus on the latest developments in e-commerce, helping participants seize growth opportunities through a dual-track approach that advances both e-commerce development and brand marketing.

Expert Insights

A lineup of distinguished speakers will present on various topics:

Jinhee Lee: Data-Driven Growth

Jinhee Lee, Chief Operating Officer of Olive Young, South Korea’s leading health and beauty brand, will discuss “Beyond Retail, Building an Ecosystem: Driving Collaborative Growth of Olive Young and K-Beauty.” He will explain how seamless omnichannel operations and data-driven marketing strategies are leveraged to build a high-growth ecosystem for Korean beauty brands.

Haijun Wang: Experience Differentiation Strategy

Haijun Wang, Founder and CEO of Atour Group, will focus on two key themes: Experience Differentiation Strategy and Customer Segment Operations Strategy. He will discuss how to create distinctive product and service offerings across hotel and retail businesses while integrating them to enhance brand value.

Pauline Brown: Aesthetic Intelligence

Pauline Brown, former Chairman of LVMH North America, will share insights on leveraging “aesthetic intelligence” to elevate brand value and strengthen online-to-offline experiences. She will discuss how brands can cultivate taste and aesthetic acumen to build compelling brands in a rapidly changing e-commerce landscape.

Emerging Trends in E-commerce

Quick commerce and agentic AI are reshaping the e-commerce market in the Chinese Mainland. Yatong Qiu, Vice President of Taobao & Tmall Group, Alibaba, will discuss how brands can tackle demand through flexible merchandising strategies and speed-oriented innovations. Additionally, Terry Li, Vertical General Manager of Smart Retail, Tencent, will explore agentic AI-driven e-commerce strategies, providing practical approaches for brands to seize opportunities in this evolving landscape.

Cross-Border Growth in ASEAN

As ASEAN emerges as one of the world’s most dynamic economic regions, the conferences will feature a session titled “Decoding the Gateway to ASEAN: Cross Border Growth and Market Entry Strategies.” Speakers, including Luca Barni, SVP, Commercial, Lazada Group, will share practical experiences in expanding within ASEAN, addressing legal and regulatory challenges, as well as brand and product localization strategies.

Engaging with Threads

The rise of social platform Threads is driving the evolution of brand marketing models. In the “Threads for Consumer and Audience Engagement” session, attendees will explore innovative ways to engage consumers and leverage celebrity insights to enhance brand visibility.

Conclusion

MarketingPulse and eTailingPulse present a unique opportunity for industry professionals to gain insights, share experiences, and foster collaborations that can lead to sustainable growth in the ever-evolving e-commerce and marketing landscape.

Frequently Asked Questions

What is the main theme of this year’s MarketingPulse and eTailingPulse?

The main theme for this year’s events is “Generate New Growth,” focusing on how brands can rethink their growth strategies amid global market uncertainty.

Who are some of the key speakers at the events?

Key speakers include Jinhee Lee from Olive Young, Haijun Wang from Atour Group, and Pauline Brown, former Chairman of LVMH North America.

What topics will be covered during the conferences?

Topics include agentic AI, lifestyle e-commerce, quick commerce, global brand expansion, and strategies for entering the ASEAN market.

Note: This article is based on the press release from the Hong Kong Trade Development Council regarding the MarketingPulse and eTailingPulse events.

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