Watch: Emma Stone in Stylish Squarespace Ad from Yorgos Lanthimos
On February 4, 2026, a new and humorous Super Bowl commercial featuring Emma Stone was released online, showcasing the website service Squarespace. This collaboration marks another creative venture between the Oscar-winning actress and acclaimed Greek filmmaker Yorgos Lanthimos, who has previously worked with Stone on several films, including their most recent project, Bugonia.
The Concept Behind the Commercial
The commercial, titled Unavailable, is a short film that portrays Emma Stone as a woman stranded on an island, desperately trying to register her own domain name, only to find out that it has already been taken. The premise humorously highlights the importance of domain ownership, reframing it as a deeply personal aspect of identity that can be frustratingly elusive.
Creative Direction by Yorgos Lanthimos
Yorgos Lanthimos, known for his distinctive and often surreal cinematic style, directed this quirky ad. The film’s aesthetic draws inspiration from his previous works, blending humor with a touch of absurdity. The commercial is reminiscent of Lanthimos’s unique storytelling approach seen in films such as The Lobster and The Favourite.
Behind the Scenes
The creative team behind the campaign emphasized that the concept was heavily influenced by Lanthimos’s vision even before they reached out to Emma Stone. They aimed to construct a visual world that resonated with his style, ensuring that the final product felt authentic to both the director and the brand.
Unique Marketing Strategy
In addition to the main commercial, a series of promotional posters were created, embodying the quirky and artistic flair associated with Lanthimos’s work. This marketing strategy not only promotes Squarespace but also showcases the artistic collaboration between the filmmaker and the actress.
The Importance of Domain Ownership
The central theme of the commercial revolves around the significance of owning a domain name. In today’s digital age, having a personal domain is more than just a web address; it represents an individual’s identity online. The humorous portrayal of Stone’s frustration serves as a reminder of the competitive nature of domain registration, where one must act quickly to secure their desired name.
Emma Stone’s Performance
Emma Stone’s performance in Unavailable is both comedic and relatable. Her expressive portrayal of frustration and determination resonates with anyone who has ever faced challenges in the digital landscape. Stone’s ability to convey a range of emotions adds depth to the ad, making it not just a commercial but a short film that audiences can connect with.
Conclusion
The collaboration between Emma Stone and Yorgos Lanthimos in the Squarespace ad is a testament to the power of creative partnerships in advertising. By combining humor with a relevant message about domain ownership, the commercial stands out in the crowded Super Bowl advertising landscape. It’s a clever reminder that in the digital world, securing your identity is crucial.
Frequently Asked Questions
The main theme of the ad is the importance of domain ownership, highlighting the frustration that can arise when a desired domain name is already taken.
The commercial was directed by Yorgos Lanthimos, an acclaimed Greek filmmaker known for his unique and surreal storytelling style.
Emma Stone and Yorgos Lanthimos have collaborated on several projects, including the films Bugonia and The Favourite, as well as a music video titled Beth’s Farm.
Note: The domain emmastone.com does actually work, adding an interesting layer to the commercial’s narrative.
