BigCommerce Crushes Cyber Week: 26% GMV Surge Triples Industry Average, Perfect Uptime Record

AUSTIN, Texas–(BUSINESS WIRE)– BigCommerce (Nasdaq: BIGC), a leading open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, has reported remarkable performance during the recent Cyber Week. The platform’s customers achieved a 26% increase in gross merchandise value (GMV) during the five-day shopping period, significantly outperforming the global average.

Impressive Growth Metrics

This year’s Cyber Week performance marks a substantial improvement from the previous year’s 10% increase reported by BigCommerce. Key metrics include:

• Total Orders: Increased by 13%, compared to 7% last year.
• Average Order Value (AOV): Rose by 11%, up from 3% last year.
• Global Online Sales Growth: Overall online sales increased by 6%, according to Salesforce.

U.S. Market Performance

In the U.S., brands and retailers experienced even more significant growth, with a 27% GMV increase, a 10% rise in orders, and a 15% increase in AOV during Cyber Week. Salesforce reported a 7% overall online sales increase in the U.S.

Customer Insights

Daniel Burrow, vice president of sales and marketing at UPLIFT Desk, shared insights on the importance of Cyber Week for their business. He noted, “Our products might not be what people think of as typical holiday gifts, but Cyber Week is an increasingly important part of the year for UPLIFT Desk. BigCommerce helps us provide an incredible shopping experience for our customers.”

EMEA Region Highlights

In the EMEA region, stores reported even larger gains, with a remarkable 39% GMV increase and a 45% rise in orders. Italy saw a staggering 112% GMV increase, while the UK experienced a 38% rise.

CEO Perspectives

Marcel Bordon, CEO of UK-based Soletrader, emphasized the critical nature of the Black Friday/Cyber Week period for their business. He stated, “We are very encouraged by the results we achieved, particularly the growth in our online sales since replatforming to BigCommerce earlier this year.”

Sector Performance

Globally, the sectors that saw the highest GMV increases included:

• Apparel & Accessories: 52%
• Toys & Games: 44%
• Sporting Goods: 38%
• Hardware & Tools: 24%
• Baby & Toddler: 24%
• Food & Beverage: 21%

Mobile Shopping Trends

Mobile orders accounted for 35% of total orders, with a 7% increase compared to Cyber Week 2023. Notably, the iPhone was responsible for 71% of mobile orders.

Sales Peaks

The biggest sales increases occurred on:

• Thanksgiving Day: 36%
• Black Friday: 28%
• Cyber Monday: 25%

Cyber Monday also saw the largest AOV increase at 16%, followed closely by Black Friday at 15%.

Payment Trends

BigCommerce customers reported a 10% increase in Buy Now, Pay Later purchases compared to last year. Additionally, alternative payment methods such as PayPal, Amazon Pay, and Apple Wallet saw a 3% increase in usage.

Social Commerce Growth

GMV generated from social commerce platforms increased by 15% year-over-year, with an 18% rise in orders placed through social channels.

Consumer Resilience

Early holiday shopping results in October indicated consumer resilience, with a 4.59% year-over-year increase in core retail sales, as reported by the National Retail Federation. BigCommerce customers also saw positive trends in online orders, GMV, and AOV during October compared to the previous year.

Conclusion

BigCommerce’s performance during Cyber Week showcases the platform’s strength and the innovative capabilities of its customers. With a perfect uptime record for the eleventh consecutive year, BigCommerce continues to prove its reliability and effectiveness in supporting ecommerce growth.

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