India: Vertex Ventures leads .5m funding in creator commerce platform Wishlink
On February 24, 2026, the creator commerce platform Wishlink announced that it has successfully secured $17.5 million in a Series B funding round. The round was led by Vertex Ventures Southeast Asia & India, with participation from existing investors such as Fundamentum and Elevation Capital.
About Wishlink
Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Chandan Yadav, Wishlink is positioned at the intersection of content and commerce. The platform aims to empower creators by providing them with tools to monetize their content effectively while enhancing the shopping experience for consumers.
Funding Details
The recent funding will be utilized to expand Wishlink’s network of creators and brand partners. The company is also focusing on technology investments to improve the consumer shopping experience and facilitate deeper collaboration between creators and brands.
Shaurya Gupta, co-founder of Wishlink, stated, “In the last four years, we’ve seen creators increasingly influence how consumers discover and buy products. We strongly believe that building deeptech infrastructure will allow this ecosystem to scale sustainably, creating immense value for consumers, brands, and creators alike.”
Impact of the Creator Economy
The creator economy in India has been experiencing rapid growth, with a significant shift in consumer buying behavior towards influencer-led discovery and purchases. This trend is driving the demand for platforms like Wishlink that facilitate connections between content creators and brands.
Currently, Wishlink collaborates with over 40,000 monthly active content creators who collectively produce more than 300,000 pieces of content each month. The platform claims to facilitate over 6 million orders and drive more than Rs 350 crore in monthly sales for its partner brands and e-commerce platforms.
Strategic Goals
With the new funding, Wishlink aims to:
- Expand its network of creators and brand partners.
- Invest in technology to enhance the consumer shopping experience.
- Enable deeper collaboration between creators and brands.
Nikhil Marwaha, Partner at Vertex Ventures SEA and India, commented, “Consumer buying behavior is meaningfully shifting towards influencer-led discovery and purchase, which is driving the rapid growth of the creator economy in India.”
Conclusion
The recent funding round marks a significant milestone for Wishlink as it continues to grow in the burgeoning creator economy. By empowering creators and enhancing brand partnerships, Wishlink is well-positioned to capitalize on the evolving landscape of consumer behavior and digital commerce.
Frequently Asked Questions
Wishlink is a creator commerce platform that connects content creators with brands to facilitate monetization opportunities and enhance consumer shopping experiences.
The recent $17.5 million Series B funding round for Wishlink was led by Vertex Ventures Southeast Asia & India.
Wishlink benefits creators by providing them with monetization tools and opportunities, while brands can leverage the platform to achieve full-funnel marketing outcomes and maximize ROI.
Note: The information provided in this article is based on the latest available data as of February 2026.
