Bardahl selects Intershop to unify global B2B commerce operations
On February 25, 2026, Bardahl, an international industrial group known for its lubricants and additives, announced its decision to partner with Intershop Communications AG to establish a unified global B2B commerce platform. This strategic move aims to replace the company’s fragmented legacy systems with a single scalable solution that enhances operational efficiency and drives digital transformation.
The Need for a Unified Platform
Bardahl has been operating multiple e-commerce systems that developed independently across its various subsidiaries. This lack of standardization has led to inefficiencies and challenges in governance, which the company aims to address through this partnership with Intershop.
By consolidating these disparate systems, Bardahl seeks to standardize processes, strengthen governance, and support long-term international growth. The new commerce platform will be integrated into Bardahl’s ERP-centered IT landscape, ensuring that product and commercial data are managed within core enterprise systems while enabling seamless digital commerce processes.
Key Features of the New Commerce Platform
The collaboration with Intershop will introduce several key features aimed at enhancing Bardahl’s B2B operations:
- ERP-Driven Architecture: The platform will be embedded within Bardahl’s existing ERP systems, ensuring efficient data management and integration.
- PunchOut Integration: Bardahl plans to leverage Intershop’s advanced PunchOut capabilities, allowing for efficient integration with customers’ procurement environments.
- Automated Ordering Workflows: The new system will automate ordering processes, improving efficiency and reducing manual errors.
- Customer-Specific Pricing and Catalog Structures: The platform will allow for tailored pricing and catalog options across different business units.
Phased Rollout Strategy
The implementation of the new platform will follow a phased rollout strategy, starting with Bardahl Industrie. This initial phase will establish a robust core platform before expanding to additional business units, including Automotive, Marine, Agro, Motorcycle and Powersports, Heavy Duty, Racing, and Maintenance Solutions.
This structured approach allows Bardahl to validate and refine the platform model before extending it across the broader organization, ensuring scalability while accommodating the specific requirements of each entity.
Collaboration with Elosi
The project is being executed in close collaboration with Elosi, an implementation partner specializing in complex B2B environments. Elosi’s expertise played a crucial role during the platform selection process, ensuring that Bardahl’s unique needs are met.
Merryl Cocq, Project Manager at Elosi, stated, “Bardahl’s initiative combines strategic platform consolidation with operational complexity across multiple entities and markets. Together with Intershop, we are building a scalable and future-proof commerce environment that supports both standardization and the flexibility required at the business-unit level.”
Statements from Leadership
Markus Dränert, CEO of Intershop, commented on the project, saying, “This replatforming project highlights the increasing demand among industrial enterprises for powerful and scalable B2B commerce solutions that can thrive on a global stage. Bardahl’s diverse landscape demands robust governance, seamless ERP integration, and adaptable rollout strategies – all of which are strengths where Intershop truly excels.”
Florentin Guillemin, Chief Information Officer of Bardahl, added, “Our digital landscape has evolved over time across different business units and markets. With Intershop, we are establishing a strong commerce foundation that enables us to operate more efficiently, align our processes internationally, and deliver a consistent experience to our B2B customers. This initiative marks an important step in strengthening our global collaboration and preparing our organization for sustainable growth.”
About Bardahl
Bardahl is an international industrial group specializing in lubricants, additives, and performance solutions for various applications, including automotive, industrial, marine, agricultural, and heavy-duty sectors. With a strong global presence, Bardahl serves both consumer and professional markets, recognized for the quality and reliability of its products.
About Elosi
Elosi is a digital services company focused on implementing e-commerce solutions for businesses. With over 21 years of experience in web development, ERP, and data integration, Elosi helps international organizations design, integrate, and evolve complex digital commerce platforms, particularly in B2B environments.
About Intershop Communications AG
Founded in Germany in 1992, Intershop enables leading manufacturers and wholesalers to digitalize and transform their businesses. The company’s e-commerce platform and cloud-based technology empower B2B companies to enhance their digital presence, improve customer experience, and increase online revenue. With 30 years of experience and a global footprint, Intershop serves over 300 clients worldwide.
Frequently Asked Questions
The primary goal is to unify Bardahl’s fragmented e-commerce systems into a single scalable platform that enhances operational efficiency and supports digital transformation across its global operations.
Key features include ERP-driven architecture, PunchOut integration, automated ordering workflows, and customer-specific pricing and catalog structures.
The implementation will follow a phased rollout strategy, starting with Bardahl Industrie and gradually expanding to other business units to ensure scalability and accommodate specific requirements.
Note: This article is based on the announcement made by Bardahl and Intershop regarding their partnership for a unified B2B commerce platform.
