How Arctic Grey Helped Everlast Build a Champion-Level Store on Shopify, Increasing Conversion by 152%
Everlast has been a leader in boxing apparel, gloves, and equipment for over a century, becoming synonymous with combat sports. Known for their durability, heritage, and performance-driven innovation, Everlast has outfitted generations of world champions and built a dedicated community of athletes and enthusiasts. However, despite their strong market position, Everlast’s digital presence was not performing to the level their brand deserved.
The Challenge: A Heavyweight Brand Held Back by Platform Limitations
Everlast’s previous platform, Magento (now Adobe Commerce), was becoming a significant hindrance. The aging system created frustrating experiences for mobile users, limited merchandising capabilities, and required complex integrations that slowed operations. With over 70% of site visitors coming from mobile devices, slow load times and poor mobile experiences were hurting conversion rates and increasing bounce rates, especially during peak product launches.
Anthony Spallone, co-founder at Arctic Grey, explained, “Magento kept Everlast on the ropes—constant security scares, fragile code that broke between rounds, and most dev time spent patching yesterday instead of building tomorrow.” The platform’s rigid infrastructure made it difficult to personalize shopping experiences or implement dynamic merchandising, leading to missed upsell opportunities and lower average order values.
Additionally, connecting their enterprise resource planning (ERP) system, recommendation engine, and search functionality required heavy custom development, causing inventory delays and order processing bottlenecks. Without addressing these challenges, Everlast risked losing market share to more agile competitors.
The Solution: Engineering a Mobile-First Experience That Packs a Punch
To reimagine their digital storefront and build long-term scalability, Everlast chose Arctic Grey for their technical expertise and brand sensitivity. Together, they transformed Everlast’s commerce presence with a modern, mobile-first site designed to scale with the business.
Key Areas of Focus
- Migrating Platforms: Arctic Grey executed an end-to-end migration of Everlast’s entire ecommerce infrastructure from Magento to Shopify. This included restructuring product data for accuracy and developing a custom integration with Microsoft Dynamics 365 ERP, allowing for real-time inventory and order sync.
- Focusing on a Mobile-First Design: Knowing that Everlast’s audience predominantly shops on mobile devices, Arctic Grey built a custom Shopify theme optimized for speed, responsiveness, and intuitive navigation. This streamlined path to purchase reduced friction and supported high-converting checkout experiences.
- Building Personalized Recommendations and Smarter Search: The implementation of Nosto for personalized upsell recommendations and SearchSpring for AI-powered product discovery enabled Everlast to highlight trending products, improve search result relevance, and deliver dynamic merchandising at scale.
The Results: A Total Knockout Performance
The impact of Everlast’s Shopify transformation was immediate and substantial. Within just 30 days of launch, the brand experienced:
- 23% increase in total web sales
- 152% increase in conversion rates
- 133,200 more organic visitors
These results clearly demonstrated that the improved user experience directly translated into business success. Anthony noted, “With Shopify in our corner, Arctic Grey migrated Everlast from Magento to Shopify in just 4.5 months, which is fast by enterprise standards.” The launch day was not only quick but also a win, featuring faster site speed, tighter security, stronger SEO, and higher conversion rates and average order values.
Future Growth Initiatives
With a solid foundation now in place, Everlast and Arctic Grey are already planning future growth initiatives. These include:
- Expanding into global markets with Shopify Markets
- Scaling subscription offerings via Yotpo and Recharge
- Refining personalization capabilities
- Enabling enhanced B2B functionality to better serve wholesale customers
Like a well-trained athlete, Everlast now has all the tools to perform at their best, representing their championship heritage while positioning their brand to stay on top.
Frequently Asked Questions
Everlast faced slow load times, poor mobile experiences, limited merchandising capabilities, and complex integrations that hindered operations and affected conversion rates.
Arctic Grey executed a complete migration to Shopify, focusing on mobile-first design, personalized recommendations, and streamlined operations, resulting in significant increases in sales and conversion rates.
Everlast plans to expand into global markets, scale subscription offerings, refine personalization capabilities, and enhance B2B functionality to better serve wholesale customers.
Note: The transformation of Everlast’s ecommerce platform showcases the significant impact that a well-executed migration and modern design can have on a brand’s digital performance.
