ePromos Unveils Brand Refresh, Redesigned Website
In a significant move aimed at enhancing its digital presence, ePromos Promotional Products has unveiled a refreshed brand identity and a fully redesigned website. This initiative marks a new phase of digital investment for the St. Cloud, MN-based distributor, coinciding with the company’s founding anniversary in March 1998 and Women’s History Month.
Key Highlights of the Brand Refresh
The updated brand identity and website are designed to enhance the digital buying experience for branded merchandise. ePromos, a Women’s Business Enterprise National Council-certified, women-owned firm, aims to position itself as a strategic partner to its clients while expanding its e-commerce capabilities and digital tools.
New Brand Identity
Central to the rebranding effort is a new logo featuring a stylized “e” made of two overlapping circles. This design symbolizes the partnership between brands and the teams that help bring their ideas to life. The primary brand color has shifted to forest green, representing sustainability, long-term growth, and a commitment to responsible sourcing.
Brand Theme
The new brand platform introduces a theme titled “The Power of a Real Promos Partner.” This theme emphasizes ePromos’ role as an extension of client teams rather than a traditional vendor. The concept is organized around three key pillars:
- Real Style: Focuses on modern merchandising and product presentation.
- Real Purpose: Highlights ESG-aligned sourcing and the company’s status as a women-owned business.
- Real Partnership: Emphasizes collaboration with clients from ideation through delivery.
Website Redesign
Alongside the brand refresh, ePromos has launched a new version of its website, which features a faster, mobile-first interface designed to streamline the purchasing process. Key upgrades include:
- Curated Product Collections: Tailored selections that cater to various audiences.
- Enhanced Product Finder: Advanced filters that allow users to search by audience.
- Real-Time Product Customizer: A tool that enables users to upload logos and preview designs before placing orders.
- Expanded Planning Resources: Includes catalogs, a company blog, and features that allow teams to save favorites and collaborate on product selections.
Leadership Insights
Company leaders have expressed that this digital overhaul reflects a broader technology roadmap focused on data-driven merchandising and personalization. Todd Bold, Chief Revenue Officer at ePromos, stated, “Our clients don’t just need promo; they need a partner who understands their brand and the pressure to get it right.”
Christine Puglisi, Chief Marketing Officer and co-owner, added, “This is more than a new website – it’s a statement about who we are and where we’re going. Our new experience brings inspiration, strategy, and technology together so brands can rep what they love with more style, purpose, and impact.”
Commitment to Women-Owned Status
As part of the announcement, ePromos emphasized the significance of its women-owned status. Certification through the Women’s Business Enterprise National Council (WBENC) verifies that a company is at least 51% owned, operated, and controlled by women following a detailed review process. Marc Puglisi, CEO and co-owner, remarked, “As one of the largest women-owned agencies in our industry, we recognize both the responsibility and the opportunity that comes with that distinction.”
Future Outlook
With $58 million in North American promotional products revenue in 2024, ePromos ranked 33rd on Counselor’s most recent list of top distributors. The company is poised for continued growth, innovation, and impact in the promotional products industry.
Frequently Asked Questions
The brand refresh reflects ePromos’ commitment to enhancing the digital buying experience for its clients, positioning itself as a strategic partner rather than just a vendor.
The redesigned website includes features such as curated product collections, an enhanced product finder, a real-time product customizer, and expanded planning resources to facilitate collaboration.
ePromos’ women-owned status, certified by the WBENC, allows the company to leverage opportunities in the marketplace, emphasizing its commitment to diversity and responsible business practices.
Note: The information provided in this article is based on the latest available data as of October 2023.
