Auto e-commerce company Aramis says 2026 will be “year of transition”

Aramis Group, a France-based digital auto retailer, has announced that 2026 will be a significant year of transition for the company. In their annual letter to shareholders, co-founders and co-CEOs Guillaume Paoli and Nicolas Chartier highlighted the need for operational adjustments in several key markets to ensure long-term profitability and growth.

Operational Adjustments in Key Markets

The transition will be particularly pronounced in Austria and the United Kingdom. Aramis has recognized that these regions require immediate operational changes to lay the groundwork for sustainable growth. The company stated, “The initial results obtained validate the relevance of our operational convergence strategy.” This statement underlines their commitment to refining their business model to better serve their customers.

Commitment to Affordable and Responsible Mobility

Aramis Group continues to emphasize its mission to promote affordable and responsible automotive mobility through the sale of refurbished vehicles. The company believes that the future of mobility in Europe is rooted in the digitalization of a traditionally conservative market, the industrialization of artisanal processes, and the integration of advanced technologies into a rapidly evolving sector.

Market Presence and Financial Performance

Founded in 2001, Aramis Group is majority-owned by car manufacturer Stellantis and operates in six European markets: France (under the AramisAuto brand), the U.K. (CarSupermarket.com), Italy (BrumBrum), Spain (Clicars), Belgium (Cardoen), and Austria (OnlineCars). Despite its expansive reach, the company reported a decline in revenue of 4.8% year-on-year, totaling €550 million (approximately $650 million) for the three months ending December 2025 (Q1 FY2026).

Challenges in the Refurbished Cars Segment

Revenue from Aramis’s refurbished cars segment dropped to €343 million, marking an 11.1% year-on-year decrease. The company attributed this decline to a combination of a volume effect of -9.3% and a price effect of -1.8%. These challenges are largely linked to the ongoing transition phase following the departure of the founders in the U.K. and Austria.

Unified Brand Identity

In May 2025, Aramis unveiled a unified brand identity for its six subsidiaries. This strategic move aims to create a cohesive customer experience across all markets. The company stated, “From now on, all its brands will share the same visual identity and the same promise: to make the purchase of a refurbished used vehicle safe, simple, and affordable across Europe.” This rebranding effort is expected to enhance brand recognition and customer trust.

Technological Innovations

In a bid to improve customer experience, Aramis launched an application utilizing ChatGPT technology last month. This innovative app allows users to find their ideal vehicle through a simple conversational interface. By connecting ChatGPT’s artificial intelligence to their extensive catalog of thousands of cars—including electric, hybrid, and combustion models—Aramis aims to deliver a personalized, seamless, and intuitive search experience for users.

Looking Ahead

As Aramis Group prepares for 2026, the company is focused on navigating the challenges of the automotive market while leveraging technology to enhance customer engagement. The transition year is expected to set the stage for future growth and reinforce the company’s commitment to providing affordable and responsible automotive solutions.

Frequently Asked Questions

Note: The information provided in this article is based on the latest available data as of March 2026.