Cafe24 Store transactions rise 66% as AI apps expand
March 9, 2026 – Cafe24’s e-commerce app marketplace has experienced remarkable growth in the past year, fueled by an increasing demand for artificial intelligence-based shopping tools. The company reported that the annual transaction volume on Cafe24 Store reached 67.9 billion won (approximately $50.9 million) in 2025, marking a significant increase of about 66% from 40.8 billion won ($30.6 million) the previous year.
During the same period, the cumulative downloads of apps available on the Cafe24 Store surged to 264,517, representing a 60% increase compared to the 164,961 downloads recorded in the prior year. This growth highlights the platform’s role as a vital resource for online merchants looking to enhance their shops without the need to hire separate developers.
Growth of AI Applications
Cafe24 Store has become a hub for various applications that allow online businesses to integrate essential services seamlessly. These services include AI-driven product recommendations, customer relationship management tools, and marketing automation systems. The number of applications utilizing artificial intelligence technology has seen a notable rise, with approximately 20% of the apps currently listed in the store employing AI capabilities.
Developers have broadened their offerings beyond traditional marketing, logistics, payment, and inventory management tools. They are now incorporating advanced functionalities such as data analytics and customer engagement solutions. Many merchants have reported enhanced operational efficiency after adopting these innovative applications.
Case Studies of Success
One notable example is a company that operates haircare and lifestyle brands. They implemented a marketing automation service called Hackle, which personalizes messages based on customer behavior. For instance, the app sends reminders to customers who have added items to their shopping carts but have not completed their purchases. According to the company, approximately 23% of customers who received these reminders eventually completed their transactions.
Another success story comes from an influencer collaboration platform called Linkdi, developed by Lafdi. This platform enables businesses to recruit influencers and track sales and commissions through affiliate marketing. Since its launch on the Cafe24 Store in 2023, Linkdi has attracted around 5,000 influencers and generated cumulative transactions of 6 billion won (about $4.5 million).
Support for Developers
Cafe24 is committed to supporting developers by providing them with the necessary technical tools and documentation through a dedicated developer portal. This initiative fosters collaboration between online merchants and partner developers, contributing to the growth of a robust e-commerce ecosystem.
Lee Jae-seok, the Chief Executive Officer of Cafe24, emphasized the importance of this collaborative approach, stating, “Online merchants and partner developers are building the ecosystem together. We plan to continue expanding AI-based e-commerce features.” This vision aligns with the growing trend of integrating artificial intelligence into various aspects of online retail, which is becoming increasingly essential for businesses aiming to remain competitive in the digital marketplace.
Future Prospects
As the demand for AI-driven solutions continues to rise, Cafe24 is well-positioned to lead the way in e-commerce innovation. The company is focusing on expanding its range of AI-based features to further enhance the shopping experience for consumers and streamline operations for online merchants.
With the ongoing development of new applications and the increasing participation of software developers, Cafe24 Store is set to become an even more valuable resource for businesses looking to leverage technology in their operations. The rise in transaction volume and app downloads serves as a testament to the platform’s effectiveness in meeting the evolving needs of the e-commerce landscape.
Frequently Asked Questions
Cafe24 Store is an e-commerce platform that allows online merchants to install various applications to enhance their online shops without needing to hire separate developers. It offers tools for marketing, logistics, payment, and customer engagement, among others.
In 2025, Cafe24 Store’s annual transaction volume increased by 66%, reaching 67.9 billion won (approximately $50.9 million), up from 40.8 billion won ($30.6 million) in the previous year.
Cafe24 Store offers a variety of applications, including AI-driven product recommendations, customer relationship management, marketing automation, data analytics, and customer engagement tools, among others.
Note: The information provided in this article is based on the latest reports and data available as of March 2026.
