Castlery commits to U.S. market with flagship showroom
New York, NY — After an extensive search spanning several years, contemporary direct-to-consumer (DTC) furniture brand Castlery is set to open its flagship showroom in the United States. The highly anticipated 3,000-square-foot store will officially open its doors on May 15, 2026, at 120 W. 18th St. in the Chelsea neighborhood of New York City.
The Journey to the Flagship Showroom
Co-founders Declain Ee and Fred Ji began their search for a suitable location in New York back in 2018. However, the onset of the COVID-19 pandemic forced them to pause their efforts. After resuming their search, the team evaluated over 200 potential listings before finding a space that resonated with their vision.
“We said no many times,” Ee remarked. “Each viewing helped us clarify what we were really looking for — not just in terms of layout, but in feeling. When we found this space, it felt aligned. It felt like us. We’re excited to finally open our doors in New York.”
Showroom Features and Design
Castlery has secured a 10-year lease for the showroom, which will feature 17 curated room sets designed to showcase various modern layouts. Located in the historic Ladies’ Mile district, the showroom’s design reflects a blend of East-West influences, combining soft ceiling treatments and rattan accents with classic New York architecture.
“New York isn’t a place you test; it’s a place you commit,” noted Ee. “We’ve waited a long time to do this. Opening our first U.S. store here reflects how seriously we take the American customer and how seriously we take our craft. It isn’t about doing it fast. It’s about doing it right.”
Customer Experience and Services
In addition to showcasing its living room, dining, and bedroom furniture, the New York showroom will offer complimentary interior styling service consultations. These consultations will guide customers through space planning, furniture selection, and layout to help them create their ideal living spaces.
The grand opening weekend from May 15-17 will feature in-store activities and the distribution of limited-edition goodie bags, making it a festive occasion for visitors.
Expansion and Market Presence
Founded in 2013 in Singapore, Castlery has expanded its presence globally, operating showrooms in Singapore, Brisbane, and Sydney, Australia. The brand also has a growing customer base in the United Kingdom and Canada. The opening of the flagship showroom in New York marks a significant commitment to the U.S. market, highlighting Castlery’s ambition to become a key player in the American furniture retail landscape.
Conclusion
As Castlery prepares to unveil its flagship showroom, it aims to provide a unique shopping experience that combines quality, style, and personalized service. The brand’s commitment to the U.S. market reflects its understanding of consumer needs and its dedication to crafting beautiful, functional furniture.
Frequently Asked Questions
The Castlery showroom in New York is set to open on May 15, 2026.
The showroom will offer complimentary interior styling service consultations to assist customers with space planning, furniture selection, and layout.
The showroom is located at 120 W. 18th St. in the Chelsea neighborhood of New York City.
Note: Castlery’s commitment to the U.S. market signifies a strategic move to enhance its brand presence and cater to American consumers with quality furniture and personalized services.
