Gartner® Recognizes OpenWay Group in the 2026 Market Guide for Digital Commerce Payment Platforms
MONT-SAINT-GUILBERT, Belgium, March 4, 2026 /PRNewswire/ — OpenWay has been recognized in the 2026 Gartner Market Guide for Digital Commerce Payment Platforms. This acknowledgment highlights OpenWay’s commitment to providing innovative payment solutions in a rapidly evolving digital commerce landscape.
Overview of the Market Guide
The Gartner Market Guide serves as a crucial resource for digital commerce leaders who are responsible for online and mobile payments. It provides insights into the complexities of the digital payment market and offers a comprehensive overview of the vendor landscape. According to Gartner, the digital commerce payment market is intricate and continuously changing, with various segments experiencing different levels of maturity.
OpenWay’s Position in the Market
In the report, OpenWay is identified as a Representative Vendor for its product, the Way4 Merchant Acquiring platform. This platform is designed to support diverse payment scenarios across digital commerce ecosystems, making it suitable for a wide range of businesses, including global banks, payment processors, retailers, and fintech companies.
Way4 Merchant Acquiring Platform
The Way4 Merchant Acquiring platform is a full-stack digital payment software solution that caters to all merchant categories and sizes. It supports multiple business models and various payment methods, including:
- Card payments
- Non-card payments
- Digital currencies
- Wallets
- Quasi-money instruments (e.g., fuel liters, airtime, sustainability points)
Built as a configurable omnichannel real-time platform, Way4 enables large acquirers to launch new payment solutions quickly and efficiently. This flexibility allows businesses to introduce new products or pricing models within weeks while maintaining high availability for large-scale cross-border portfolios of up to 2 million merchants.
Market Trends and Growth Projections
The global retail e-commerce market is projected to grow at a compound annual growth rate (CAGR) of 6.3% from 2025 to 2030. This growth is expected to increase the market size from $3.660 trillion in 2025 to an impressive $4.964 trillion by 2030. As the market evolves, organizations are encouraged to treat payments as a strategic business function.
Strategic Recommendations
Gartner emphasizes the importance of selecting vendors that can provide opportunities to increase revenue and profit through value-added services. Businesses should ensure that their current and future payment strategies are supported by the chosen vendor. Key recommendations include:
- Validating market support for necessary payment methods and services.
- Incorporating geographic expansion plans that may impact payment strategies over the next three to five years.
Conclusion
OpenWay’s inclusion in the Gartner Market Guide reflects its capabilities in meeting the evolving needs of the digital commerce payment landscape. By offering a robust platform that supports various payment methods and business models, OpenWay is well-positioned to help organizations navigate the complexities of digital payments and drive growth in the e-commerce sector.
Frequently Asked Questions
The Gartner Market Guide provides insights into the digital commerce payment landscape, helping organizations understand the complexities of the market and evaluate potential vendors for their payment solutions.
The Way4 platform supports various payment methods and business models, allowing businesses to manage card and non-card payments, digital currencies, and other quasi-money instruments efficiently.
The global retail e-commerce market is expected to grow at a CAGR of 6.3% from 2025 to 2030, reaching a market size of approximately $4.964 trillion by 2030.
Note: The information provided in this article is based on the latest available data and research from Gartner and OpenWay Group.
