How Uncap Helped ULE Group Build an Online Store Wired for Success on Shopify and Increased Online Sales 6x
Founded in New York over 25 years ago, ULE Group has established itself as a national leader in electrical, lighting, and power-distribution solutions. The company has earned the loyalty of contractors, developers, and facilities managers, who appreciate ULE Group’s deep product expertise and responsive service. This commitment to excellence has allowed ULE Group to complete projects on time and within budget, regardless of their scale.
As technology continues to evolve rapidly, ULE Group has consistently integrated the latest advancements into their extensive catalog and knowledge base. This dedication ensures they can guide customers on the optimal use of new systems. However, as their customer base expanded nationwide and project scopes grew, ULE Group recognized that outdated technology could hinder their ability to meet increasing demand. The team conducted a thorough analysis of their commercial operations and identified their website as the weak link in their supply chain.
The Challenge: Finding a Partner with the Skills to Build Intuitive, Easy Shopping
As online shopping became the norm, businesses sought ways to enhance ecommerce experiences. Customer expectations surged, migrating from the B2C world to B2B. Buyers accustomed to seamless self-service in personal shopping began to expect the same for large business purchases. According to 2024 research from Gartner, 61% of B2B buyers preferred to make purchases without a sales representative. Additionally, research from McKinsey indicated that 39% of buyers would feel comfortable making self-serve purchases of $500,000 or more.
In light of these developments, ULE Group recognized the need for a website that would allow customers to easily browse and purchase from their extensive catalog. However, with over 250,000 individual SKUs to manage, this was no small feat. Fortunately, ULE Group found the ideal ecommerce transformation partner in Uncap, a Shopify Platinum Partner known for working with businesses that have complex catalogs and operational challenges.
The Solution: Building an Ecommerce Powerhouse on Shopify
Uncap specializes in engineering-first ecommerce solutions, focusing on building robust infrastructures for businesses with millions of SKUs, tangled ERPs, PIMs, CRMs, and legacy systems. From the outset, Uncap and ULE Group shared a vision: the foundation for future success would be built on Shopify. Uncap views Shopify not merely as a platform but as the backbone of modern industrial commerce.
By partnering closely with Shopify, iPaaS providers, and ERP systems, Uncap creates durable, scalable ecosystems rather than one-off websites. Building ULE Group’s new store on Shopify was a significant undertaking, but Uncap was prepared for the challenge. Denis Dyli, CEO of Uncap, stated, “This is the kind of challenge Uncap lives for, where technical rigor meets real operational impact, while also keeping total cost of ownership minimal.”
One key principle that aligned ULE Group, Uncap, and Shopify was the belief that power and efficiency need not be at odds. Successful enterprises are born when these two elements work together. Composable commerce on Shopify thrives because the platform is designed to allow businesses to evolve for maximum growth with minimal waste.
Results: A Remarkable Transformation
The collaboration between ULE Group and Uncap yielded impressive results. The tech stack was built to handle up to a million SKUs with real-time inventory accuracy. With Shopify B2B, thousands of individual contract price lists were supported and protected. The website traffic increased by an astonishing 559% year over year, while online sales grew by 599% quarter over quarter.
ULE Group’s new online store is now an ecommerce powerhouse, equipped to meet the demands of a rapidly evolving marketplace. The transformation not only improved the customer experience but also positioned ULE Group for future growth and success.
Frequently Asked Questions
ULE Group faced challenges with their outdated website, which could not support the growing demand and complexity of their extensive product catalog, consisting of over 250,000 individual SKUs.
Uncap built a robust ecommerce platform on Shopify that could handle a million SKUs with real-time inventory accuracy, improved user experience, and supported thousands of individual contract price lists.
The partnership resulted in a 559% increase in website traffic year over year and a 599% growth in online sales quarter over quarter, significantly enhancing ULE Group’s ecommerce capabilities.
Note: The success of ULE Group’s online store demonstrates the importance of having a robust ecommerce platform that can adapt to the needs of a growing business.
