Made With Intent Raises £2.4M Seed Round
In a significant move for the ecommerce sector, Made With Intent, a Liverpool-based startup specializing in AI-driven ecommerce solutions, has successfully raised £2.4 million in a Seed funding round. This investment is poised to accelerate the company’s growth and enhance its innovative offerings in the competitive landscape of online retail.
Funding Overview
The funding round was led by NPIF II – PXN Equity Finance, a part of the Northern Powerhouse Investment Fund (NPIF II). This fund is dedicated to supporting small and medium-sized enterprises (SMEs) across Northern England, with a focus on fostering regional growth, innovation, and job creation. Existing investors Mercuri and Haatch also participated in this round, showcasing their continued confidence in Made With Intent’s vision and potential.
Use of Funds
Made With Intent plans to utilize the raised funds to:
- Accelerate product development to enhance its AI capabilities.
- Expand its engineering, data, sales, and marketing teams.
- Support its strategic expansion into European and U.S. markets.
This comprehensive approach aims to solidify the company’s position as a leader in AI-powered ecommerce solutions.
About Made With Intent
Made With Intent is an innovative ecommerce platform that leverages artificial intelligence to analyze over 800 behavioral signals per visitor. This technology allows the platform to predict customer intent in real time, enabling retailers to deliver tailored on-site experiences that enhance user engagement and conversion rates.
Retailers using Made With Intent can deploy intent-based experiences, such as personalized messages or email capture forms, at critical moments during the customer journey. This capability not only maximizes engagement but also drives conversion efficiency, helping retailers scale their operations effectively.
The platform has gained the trust of notable brands, including:
- MandM
- Hotel Chocolat
- On the Beach
- Benson for Beds
- Jacamo
These partnerships highlight the platform’s effectiveness in enhancing ecommerce strategies through AI-driven insights.
Future Outlook
With the new funding, Made With Intent is well-positioned to expand its reach and enhance its product offerings. The focus on AI and personalization in ecommerce is increasingly critical as consumer expectations evolve. By investing in technology and talent, Made With Intent aims to lead the charge in transforming how retailers interact with their customers online.
Conclusion
The successful funding round not only reflects the confidence investors have in Made With Intent but also underscores the growing importance of AI in the ecommerce sector. As the company embarks on its next phase of growth, it will undoubtedly play a pivotal role in shaping the future of online retail.
Frequently Asked Questions
Made With Intent is an AI-powered ecommerce platform that analyzes customer behavior to predict intent and enhance user experiences on retail websites.
Made With Intent raised £2.4 million in a Seed funding round led by NPIF II – PXN Equity Finance, with participation from existing investors Mercuri and Haatch.
The funding will be used to accelerate product development, expand teams in engineering, data, sales, and marketing, and support expansion into Europe and the U.S.
Note: The information in this article is based on the latest funding news as of February 2026.
