Mirakl turns profitable as recurring revenue and marketplace activity grows
In a significant financial milestone, Mirakl, a leading commerce software provider based in Boston and Paris, announced its achievement of full-year profitability for 2025. This accomplishment comes as a result of increased recurring revenue and heightened marketplace activity across its platform.
Financial Highlights
Mirakl reported an annual recurring revenue (ARR) of $218 million for the year 2025, marking a 23% increase from the previous year. The company also noted that marketplace and dropship activity processed through its platform reached approximately $15 billion in gross merchandise value (GMV), reflecting a robust 31% year-over-year growth.
Despite the impressive growth figures, Mirakl did not disclose specific net income, operating income, or cash-flow figures. However, co-founder and co-chief executive Adrien Nussenbaum emphasized the significance of 2025 as a landmark year for the company, stating, “We achieved profitability while reaching $218 million in ARR.”
Company Overview
Founded in 2012, Mirakl specializes in providing marketplace, dropship, retail media, and multichannel commerce software solutions to both retailers and business-to-business (B2B) companies. The company’s technology supports over 450 marketplaces worldwide, enabling businesses to streamline their operations and enhance their online presence.
Growth in New Products
Mirakl’s growth in 2025 can be attributed to the success of its newer products. The Mirakl Connect platform, launched in 2024, generated $11.7 million in ARR in less than a year. This platform aids brands and sellers in managing product listings and sales across multiple online marketplaces, connecting nearly 1,000 paying users to a network of over 100,000 marketplace sellers and brands.
Additionally, Mirakl Ads, its retail media platform introduced in 2023, saw substantial growth. The advertising spend across this platform reached $12.7 million in 2025, a remarkable 258% increase from the prior year. Mirakl Ads successfully added 30 new clients during the year, now supporting close to 50 retailers, including well-known names like Lowe’s and Ulta Beauty.
Customer Base Expansion
In its core marketplace and dropship software business, Mirakl welcomed 45 global enterprises into its customer base in 2025. These enterprises implemented various solutions, including marketplace, dropship, payments, and catalog management. The company reported a 20% increase in annual contract value bookings compared to the previous year.
Furthermore, more than 35 customers surpassed $100 million in annual marketplace GMV during 2025. Notable enterprises that launched new marketplace or dropship operations using Mirakl’s technology include Tesco, John Lewis & Partners, Bauhaus, and Ulta Beauty.
Investment in Artificial Intelligence
Mirakl has also made significant strides in incorporating artificial intelligence (AI) across its product suite. The company allocated approximately 20% of its research and development spending in 2025 to AI-related initiatives. This includes tools designed to automate catalog management and streamline seller onboarding processes.
Additionally, Mirakl launched Mirakl Nexus, a system aimed at supporting AI-driven purchasing and order management. The company also announced a partnership with Stripe in December 2025, further enhancing its technological capabilities.
Future Outlook
Looking ahead, Mirakl aims to continue its growth trajectory by leveraging its innovative products and expanding its customer base. The company believes that the concept of “agentic commerce” represents the most significant transformation in digital buying since the inception of ecommerce itself. Co-founder Philippe Corrot stated, “Agentic commerce is the most significant transformation in digital buying since the rise of ecommerce itself.”
As Mirakl continues to evolve and adapt to the changing landscape of ecommerce, its focus on profitability and recurring revenue will likely play a crucial role in its future success.
Frequently Asked Questions
Mirakl specializes in providing marketplace, dropship, retail media, and multichannel commerce software solutions to retailers and B2B companies.
Mirakl’s annual recurring revenue (ARR) grew by 23% in 2025, reaching $218 million.
Mirakl has invested in AI-related initiatives, allocating about 20% of its R&D spending to develop tools that automate catalog management and seller onboarding processes.
Note: This article is based on the latest available information and aims to provide a comprehensive overview of Mirakl’s recent achievements and future outlook.
