mobilezone Acquires Swiss E-Commerce Platform Apfelkiste and Retail Specialist MAREIN
On March 20, 2026, mobilezone announced its agreement to acquire the Swiss e-commerce platform Apfelkiste.ch and the retail branding and sourcing specialist MAREIN. This strategic move is aimed at enhancing mobilezone’s presence in the Swiss market and expanding its business operations along the existing value chain.
Strategic Benefits of the Acquisition
The acquisition is set to significantly bolster mobilezone’s online presence while also enhancing its long-term profitability. By integrating Apfelkiste’s established e-commerce platform with mobilezone’s extensive physical retail network, the two companies are poised to create a multitude of new business opportunities that are expected to generate substantial value in the coming years.
Details of the Transaction
The transaction involves the acquisition of AK Group AG, which encompasses both Apfelkiste and MAREIN. The deal is valued at approximately CHF 180 million, which will be paid in cash. The closing of the transaction is anticipated by the end of June 2026. As part of the agreement, mobilezone’s Board of Directors will propose that Pierre Droigk, the founder of Apfelkiste, be elected to the Board of Directors of mobilezone holding ag at the Annual General Meeting in 2027.
About Apfelkiste and MAREIN
Apfelkiste is a well-established Swiss e-commerce platform that specializes in selling popular accessories for smartphones and other devices. It offers an extensive product range in the “Home & Living” and “Lifestyle” segments, boasting over 60,000 products available for immediate delivery. Since its inception, Apfelkiste has achieved continuous and profitable growth, even during the COVID-19 pandemic, establishing itself as a recognized brand in Swiss e-commerce.
Founded in 1979, MAREIN has developed a strong reputation as a specialist in retail branding and product sourcing, particularly in the “do it yourself” and creative segments. The company has built expertise in trend scouting, product development, and sourcing, with its own brands such as I AM CREATIVE, Esmée, and Paladin Safe, which are well-represented across the Swiss retail landscape.
Future Prospects
The merger of mobilezone and the AK Group is expected to create a robust omnichannel experience for customers. The in-store experience for mobilezone customers will be enhanced through the introduction of products from the AK Group portfolio. Additionally, cross-selling opportunities on the Apfelkiste platform will create mutual synergies, allowing mobilezone to leverage its existing customer base effectively.
Mobilezone anticipates EBITDA-level synergies in the mid-single-digit million range starting from 2027. This acquisition aligns with mobilezone’s strategy to expand and strengthen its business areas in Switzerland, providing additional growth potential and improving profitability across all levels.
Financial Impact of the Acquisition
The acquisition of AK Group AG, including Apfelkiste and MAREIN, is expected to significantly increase mobilezone’s revenue, EBITDA, and margins. Based on the EBITDA guidance for 2026, which is projected to be between CHF 40–47 million, the expected pro forma EBITDA for 2026 is estimated to be between CHF 60–67 million. With anticipated near-term synergy effects, mobilezone aims to reach a medium-term target of CHF 70 million EBITDA by the 2028 financial year.
Statements from Leadership
Markus Bernhard, Executive Delegate of the Board of Directors, expressed his confidence in the acquisition, stating, “For many years, we have followed the impressive success story of Apfelkiste. The company’s ability to continue growing strongly even after the COVID pandemic speaks to the quality of its business model and its prudent management. We are convinced that mobilezone, Apfelkiste, and MAREIN complement each other extremely well and are delighted to combine our strengths for the future.”
Pierre Droigk, Founder and Co-Owner of Apfelkiste, added, “Since our founding in 2011, Apfelkiste has built a loyal customer base and has become the first choice for accessories and trend products. Being able to present our products in physical retail stores has been one of our major visions from the very beginning – and we are even more pleased that this turns reality. With mobilezone, we now have a strong partner at our side with whom we can further enhance the customer experience and benefits for our customers.”
Frequently Asked Questions
The acquisition of AK Group AG, which includes Apfelkiste and MAREIN, is valued at approximately CHF 180 million and will be paid in cash.
The closing of the transaction is anticipated by the end of June 2026.
Mobilezone expects EBITDA-level synergies in the mid-single-digit million range starting from 2027, contributing to increased revenue and profitability.
Note: The information provided in this article is based on the latest announcements and projections from mobilezone and associated parties.
