Niceshops: ‘revenue increased 20% in 2025’
In a remarkable turnaround, Niceshops, an Austrian online retailer and ecommerce service provider, reported a 20% increase in revenue for the financial year 2025. The company’s sales reached an impressive 169 million euros, marking a significant comeback compared to the previous year.
Company Overview
Niceshops is headquartered in Saaz, Austria, with additional locations in Graz and Vienna. The company operates around 30 specialized online shop worlds, offering products in up to 18 languages. With approximately 1.3 million active customers across Europe, Niceshops has established itself as a significant player in the ecommerce landscape.
Financial Performance
The financial results for 2025 indicate a strong recovery for Niceshops. Following a challenging year in 2024, where the company downsized and reduced its workforce by 20%, the current year has seen a rebound. Niceshops now employs around 400 people and has reported an EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of 8 million euros.
Logistics and Operations
Niceshops shipped approximately 2 million packages to 80 countries in 2025, achieving an impressive export rate of 88%. This efficiency is attributed to the integration of in-house developed technology, streamlined logistics, and a well-structured organization. According to managing director Carina Hödl, the dedication of employees plays a crucial role in the company’s success.
Market Expansion
The company has seen particularly strong growth in international markets such as Switzerland, Hungary, and Poland. In addition to these markets, Niceshops expanded its operations into Romania and Norway last year. This diversification strategy has helped reduce dependence on individual markets, thereby stabilizing the business model.
Product Strategy
Niceshops has implemented a quality-oriented product range strategy, which is reflected in a low return rate of only 3%. This focus on quality has contributed to customer satisfaction and loyalty, further enhancing the company’s reputation in the ecommerce sector.
Future Plans
Looking ahead, Niceshops aims to continue its expansion efforts. The company plans to hire around 50 new employees in the coming year to support its growth initiatives. Additionally, Niceshops intends to scale its fulfillment and technology services for third parties and further develop selected private label brands.
Conclusion
The significant revenue increase in 2025 highlights Niceshops’ resilience and ability to adapt to changing market conditions. With a focus on quality, efficiency, and international expansion, the company is well-positioned for continued growth in the ecommerce landscape.
Frequently Asked Questions
Niceshops experienced a 20% revenue increase in 2025 due to improved operational efficiency, the integration of in-house technology, and a diversified product strategy that focused on quality, resulting in a low return rate.
As of 2025, Niceshops employs approximately 400 people after a restructuring in 2024 that saw a 20% reduction in workforce.
Niceshops has recently expanded its operations into Romania and Norway, in addition to experiencing strong growth in Switzerland, Hungary, and Poland.
Note: The information provided in this article is based on data available as of March 2026.
