A Day’s March Selects Kustom as Its Global Checkout Partner
On February 19, 2026, Swedish fashion brand A Day’s March announced its partnership with Kustom, a leading checkout solution provider, to enhance its e-commerce operations. This strategic decision is aimed at bolstering the company’s international business and accelerating online growth by simplifying the checkout process and reducing technical complexities.
About A Day’s March
Founded in 2014, A Day’s March has quickly established itself as a modern challenger in the fashion industry. The brand is dedicated to creating the perfect everyday uniform, offering clothing that transitions seamlessly from the boardroom to the dancefloor. With a robust online presence complemented by flagship stores in major cities such as Stockholm, Oslo, and London, A Day’s March has positioned itself as a significant player in the competitive fashion market.
The Importance of E-commerce
As e-commerce continues to grow in importance for A Day’s March, the company recognizes the need to enhance the checkout experience for its customers. The demands of online shopping have evolved, and to support its next phase of expansion, A Day’s March has decided to migrate all e-commerce checkout processes to Kustom.
Why Kustom?
The decision to partner with Kustom stems from the need for a scalable, end-to-end solution that can handle international sales while accommodating local payment methods and currencies. A seamless checkout experience is essential for reducing friction and enhancing customer satisfaction.
Johannes Hobohm, CEO of A Day’s March, stated, “Success, for us, comes down to the ‘secret sauce’, the combination of a strong product idea and a technical engine that simply works. E-commerce is central to our growth, and the checkout plays a much bigger role than just processing payments. With Kustom, we get a global solution that reduces friction, scales effortlessly, and drives conversion across markets. That gives us the confidence to focus on what we do best: building the brand and creating products that stand the test of time.”
Enhanced Customer Experience
By integrating Kustom’s checkout solution, A Day’s March will benefit from a unified platform that offers a clear and recognizable checkout experience. Features such as pre-filled details will help minimize friction during the final steps of the customer journey. Michael Storåkers, Chair of the Board at A Day’s March, emphasized the importance of a smooth digital experience, stating, “If you find the perfect overshirt, shirt, or knitted sweater, you should be able to order it straight away. No one looks forward to typing in their address details at checkout. We’re building a digital experience where the technology simply works in the background, from the first visit to the site all the way through to delivery.”
Kustom’s Role in the Partnership
Kustom views this partnership as a testament to the growing recognition among retailers that the checkout process is a strategic asset rather than just a technical detail. Jesper Eriksson, Chief Commercial Officer at Kustom, noted, “As businesses scale, more and more merchants recognize that the checkout is business-critical. Our role is to support our merchants’ ambitions by removing unnecessary friction and creating the right conditions for international growth.”
Future Plans
A Day’s March plans to implement Kustom’s checkout solution across all its markets during the first half of 2026. This rollout is expected to enhance the shopping experience for customers globally while supporting the brand’s growth objectives.
About Kustom
Kustom is one of Europe’s leading checkout solutions, dedicated to helping merchants grow through a high-conversion, low-complexity, and highly customizable setup. By providing a seamless and transparent checkout process that adapts to local markets and shopper preferences, Kustom fosters stronger, long-term customer relationships. Currently, Kustom serves over 24,000 merchants across 170 markets and has successfully converted more than 20 million shoppers. Founded in Sweden, Kustom became an independent company in 2024 after its divestment from Klarna.
Frequently Asked Questions
A Day’s March partnered with Kustom to enhance its e-commerce operations by simplifying the checkout process, reducing technical complexities, and supporting international sales with local payment methods and currencies.
Kustom improves the checkout experience by providing a unified platform with features like pre-filled details, which reduce friction during the checkout process, making it easier and faster for customers to complete their purchases.
A Day’s March plans to roll out Kustom’s checkout solution across all its markets during the first half of 2026.
Note: This article is based on the latest information available as of February 2026.
