C.A. Fortune Appoints Matt Ulmer as Chief Digital & Marketing Officer
On March 2, 2026, C.A. Fortune, a prominent national consumer brand sales and marketing agency, announced the appointment of Matt Ulmer as its new Chief Digital & Marketing Officer. This strategic move is aimed at enhancing the company’s integrated marketing and digital capabilities across various retail and e-commerce channels.
Why This Appointment Matters
The appointment of Matt Ulmer signifies C.A. Fortune’s dedication to delivering more cohesive solutions for its clients in an increasingly intricate retail and digital landscape. By consolidating its marketing, digital, and e-commerce functions under Ulmer’s leadership, the company seeks to promote faster decision-making, more interconnected strategies, and a streamlined approach to client service.
Role and Responsibilities
As Chief Digital & Marketing Officer, Ulmer will be responsible for overseeing the company’s integrated marketing initiatives, corporate marketing strategies, and digital ecosystem. His focus will span various channels, including:
- Retail media
- Content strategy
- E-commerce partnerships with major retailers such as Amazon, Whole Foods, Walmart, and Target
Additionally, Ulmer will manage in-house marketing agencies, including SRW and DirectToHispanic, further emphasizing the company’s commitment to enhancing its marketing and digital infrastructure.
About Matt Ulmer
Matt Ulmer brings over 20 years of experience in the consumer packaged goods (CPG) sector, with four years of leadership experience at C.A. Fortune. Prior to this appointment, he served as the Senior Vice President of E-commerce, where he played a pivotal role in scaling the company’s e-commerce capabilities.
Leadership Perspective
Tyler Lowell, the Managing Partner and CEO of C.A. Fortune, expressed confidence in Ulmer’s leadership, stating, “Matt is the right leader at the right time. He has been instrumental in scaling our e-commerce capabilities and understands how marketing, digital, and commerce must work together to drive growth.”
Ulmer himself emphasized the significance of this new role, stating, “This is an exciting opportunity to bring our teams and capabilities together in a more connected, intentional way. Our clients need partners who can move quickly, act strategically, think holistically, and execute across retail and digital without silos.”
Strategic Vision
The unification of marketing and digital capabilities under Ulmer’s leadership is expected to create a more powerful growth engine for the brands served by C.A. Fortune. This strategic alignment is crucial as clients navigate the complexities of modern retail and digital environments.
Conclusion
The appointment of Matt Ulmer as Chief Digital & Marketing Officer at C.A. Fortune marks a significant step in the company’s evolution. By integrating marketing and digital strategies, C.A. Fortune aims to provide more efficient and effective solutions for its clients, positioning itself as a leader in the consumer brand sales and marketing industry.
Frequently Asked Questions
Matt Ulmer will oversee integrated marketing, corporate marketing, and the digital ecosystem across various retail and e-commerce channels, including partnerships with major retailers.
C.A. Fortune aims to enhance client solutions by unifying its marketing, digital, and e-commerce capabilities under one executive leader, enabling faster decision-making and more connected strategies.
Matt Ulmer has over 20 years of experience in the consumer packaged goods sector and has spent four years in leadership roles at C.A. Fortune, most recently as Senior Vice President of E-commerce.
Note: This article reflects the latest developments at C.A. Fortune as of March 2, 2026.
