Sonepar digital sales jump 50% to .9 billion

In a significant development for the B2B ecommerce sector, Sonepar, a global leader in electrical distribution, reported a remarkable 50% increase in its digital sales, reaching $13.9 billion in 2025. This surge has propelled the company’s total revenue to a record $37.9 billion, showcasing the effectiveness of its innovative Spark omnichannel platform and the integration of advanced technologies such as automation and artificial intelligence (AI).

Record Sales Driven by Digital Transformation

On March 24, 2026, Sonepar announced that its digital sales growth was a key contributor to its overall financial success. The company has strategically positioned digital sales as a core component of its operational infrastructure rather than merely a standalone channel. This shift has allowed Sonepar to unify its digital and physical sales efforts, enhancing customer engagement and service delivery.

The Spark Omnichannel Platform

Spark serves as Sonepar’s global omnichannel ecommerce platform, connecting customers with a seamless experience across various channels including web, mobile, and physical branches. This platform facilitates product search, ordering, account management, and service capabilities, effectively bridging the gap between digital and traditional sales methods.

Regional Performance Highlights

Regionally, Sonepar reported impressive sales figures across the Americas, totaling $19 billion. Notably, U.S. revenue increased by 15% year over year, demonstrating strong market demand. Digital sales accounted for a substantial 33% of total revenue in the United States, while in Europe, this figure reached 45%, reflecting a 2.5 percentage point increase from the previous year.

Investment in Automation and AI

To further enhance its operational efficiency, Sonepar has been actively deploying AI across various functions, including sales order automation, demand planning, and inventory management. These advancements are closely tied to logistics, with the company operating 37 automated distribution centers globally. The integration of automation within its digital platform supports faster fulfillment and more accurate inventory positioning, ultimately improving customer service.

CEO Insights

Philippe Delpech, CEO of Sonepar, emphasized the importance of the Spark platform in driving the company’s online sales growth. “Our online sales soared to $13.9 billion in 2025, fueled by Spark — Sonepar’s state-of-the-art omnichannel platform — which delivered an impressive 50% revenue growth compared to 2024,” he stated. This growth trajectory indicates a robust adoption of digital solutions among Sonepar’s customer base.

Expanding Through Acquisitions

In addition to its organic growth, Sonepar has been expanding its market presence through acquisitions. In 2025, the company completed 10 acquisitions that contributed $277 million in revenue, while integrating previous acquisitions that accounted for $2.5 billion in sales. This strategic approach not only enhances Sonepar’s market share but also strengthens its digital capabilities.

Future Outlook

As Sonepar continues to innovate and expand its digital offerings, the company is well-positioned to capitalize on the growing demand for electrical infrastructure, particularly in sectors tied to cloud computing and AI development. With more than $1.7 billion in sales linked to data center projects in 2025, Sonepar is aligning its growth strategies with key market trends.

Conclusion

Sonepar’s impressive digital sales growth underscores the increasing importance of digital channels in the B2B distribution landscape. With a significant portion of revenue now flowing through digital platforms, the company is poised to leverage its technological advancements and strategic investments to drive future success.

Frequently Asked Questions

Note: This article provides an overview of Sonepar’s recent performance and strategic initiatives in the digital sales landscape.