TrueLayer appoints Stefano De Lollis as head of ecommerce to accelerate growth across Europe
TrueLayer, recognized as Europe’s fastest-growing payments network, has announced the appointment of Stefano De Lollis as the new head of ecommerce. This strategic move aims to enhance the adoption of the Pay by Bank service among leading online merchants and marketplaces. The announcement marks a significant step in TrueLayer’s ongoing efforts to build momentum in the ecommerce sector, where transaction volumes have nearly doubled year over year.
About TrueLayer
TrueLayer is a pioneering company in the field of open banking, providing a seamless payment solution that allows consumers to make transactions directly from their bank accounts. The company has been instrumental in transforming the payment landscape in Europe, focusing on enhancing user experience and security while reducing costs for merchants.
Stefano De Lollis: A Proven Leader in Fintech
Stefano De Lollis brings over a decade of experience in fintech, enterprise sales, and partnerships to his new role at TrueLayer. Before joining TrueLayer, he served as the business development director at Satispay, where he played a crucial role in scaling new business verticals. Under his leadership, Satispay’s ecommerce division grew from inception to a market-leading position, showcasing his ability to drive growth and innovation.
Previous Experience
At Satispay, De Lollis led cross-functional teams across various domains, including sales, partnerships, and customer success. He successfully negotiated strategic partnerships with renowned global platforms and merchants such as Stripe, Shopify, Worldpay, Netflix, and Huawei. His previous experience also includes a significant role at Klarna (Sofort Banking), where he contributed to the company’s commercial expansion in Italy, establishing it as one of Europe’s top-performing markets.
TrueLayer’s Ecommerce Strategy
In his new role, Stefano De Lollis will spearhead TrueLayer’s ecommerce strategy, focusing on scaling the Pay by Bank service across high-growth sectors. His responsibilities will include improving conversion rates and delivering faster, more secure payment experiences for consumers. This initiative is crucial as ecommerce continues to evolve, and merchants seek innovative solutions to enhance their payment processes.
Market Trends and Opportunities
The ecommerce sector is experiencing rapid growth, with Pay by Bank emerging as a preferred payment method among consumers. As merchants strive to bypass legacy card systems, they are eager to reclaim margins and eliminate fraud. Jamie Morton, the vice president of verticals at TrueLayer, emphasized the importance of De Lollis’s appointment at this pivotal moment, stating that his deep fintech expertise and proven experience in scaling ecommerce partnerships will be vital for the company’s expansion.
Stefano De Lollis’s Vision
Stefano De Lollis expressed his excitement about joining TrueLayer, highlighting the company’s position at the forefront of a major shift in online payment systems. He noted the growing adoption of Pay by Bank across leading ecommerce platforms and merchants, indicating that the potential for growth in this area is immense. De Lollis is committed to building strong partnerships and delivering superior payment experiences for businesses and their customers.
Conclusion
With Stefano De Lollis at the helm of ecommerce, TrueLayer is poised to accelerate its growth across Europe, leveraging his extensive experience and strategic vision. The company aims to enhance its offerings, making Pay by Bank a staple in the ecommerce payment landscape.
Frequently Asked Questions
TrueLayer is a leading open banking platform that enables businesses to access bank data and facilitate payments directly from consumers’ bank accounts, enhancing the payment experience while reducing costs for merchants.
Stefano De Lollis is the newly appointed head of ecommerce at TrueLayer. He has over a decade of experience in fintech and has previously held leadership roles at Satispay and Klarna, where he contributed to significant business growth.
Pay by Bank is a payment solution that allows consumers to make purchases directly from their bank accounts, bypassing traditional card networks. This method aims to improve transaction security and reduce costs for both consumers and merchants.
Note: The information in this article is based on the latest announcements and developments regarding TrueLayer and its operations as of March 2026.
