Back Market’s GMV increased 32% in 2025

Back Market, a French marketplace specializing in pre-owned electronics, has reported a significant growth in its gross merchandise value (GMV) for the year 2025. The company achieved a GMV of over 3.5 billion euros, marking a remarkable increase of 32% compared to the previous year. This growth reflects the rising consumer confidence in refurbished devices and the expanding market for second-hand electronics.

About Back Market

Founded in France, Back Market is an online marketplace that connects consumers with sellers of refurbished electronic devices, including smartphones, laptops, and other gadgets. The platform aims to promote sustainability by encouraging the reuse of electronic products, thereby reducing electronic waste. Over the years, Back Market has established a strong presence in various markets across Europe and is now making strides in the United States.

Financial Performance in 2025

In its financial results for 2025, Back Market reported an impressive EBITDA margin of 35% in France, indicating strong profitability at a local level. Furthermore, the company has achieved global EBITDA profitability, demonstrating its successful business model across different markets. The growth in GMV and revenue is attributed to several factors, including repeat purchases and an expansion of the product range offered on the platform.

Growth in Germany

Germany has emerged as a key market for Back Market, with the company reporting a staggering 58% increase in GMV and revenue year-on-year. This growth is largely driven by an increase in the customer base, which has grown by 64% in Germany alone. The surge in sales can be linked to the growing acceptance of refurbished products among consumers, indicating a shift in purchasing behavior towards sustainable options.

Consumer Confidence in Refurbished Devices

Thibaud Hug de Larauze, co-founder and CEO of Back Market, emphasized the significance of these figures, stating, “Refurbished products are no longer a fringe phenomenon or an experimental category.” The data suggests that consumers are increasingly willing to invest in refurbished electronics, as they recognize the value and reliability of these products. This trend is crucial for the sustainability of the electronics market.

Expansion Beyond Europe

While Back Market is predominantly established in Europe, the company is also making its presence felt in the United States. The marketplace is in its early stages in the U.S., but it has experienced growth rates exceeding 40 percentage points faster than its overall average in key test markets. This suggests a promising potential for accelerated growth in the American market, where refurbished products are gaining traction.

The Future of Refurbished Electronics

Hug de Larauze remarked, “Refurbished is already well-established internationally.” The company is optimistic about the future of refurbished electronics and is keen to explore how quickly the U.S. market will adopt this trend. As consumers become more environmentally conscious, the demand for refurbished devices is expected to rise, paving the way for continued growth for Back Market and similar platforms.

Conclusion

Back Market’s impressive growth in GMV and revenue in 2025 is a testament to the increasing acceptance of refurbished electronics among consumers. With a strong foundation in Europe and promising expansion in the United States, Back Market is well-positioned to capitalize on the growing trend of sustainability in the electronics market. The company’s commitment to providing high-quality refurbished devices is likely to resonate with environmentally conscious consumers, ensuring continued success in the years to come.

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Note: The information provided in this article is based on the latest financial results and market trends as of 2025.