Touchtech and Nosto partner to connect online and in-store data
In an innovative move to enhance the retail experience, Swedish retail tech company Touchtech has announced a partnership with Finnish commerce experience platform Nosto. This collaboration aims to bridge the gap between online shopping data and physical retail environments, ultimately improving product discovery and recommendations within stores.
The Partnership Overview
The partnership focuses on leveraging behavioral and transactional data generated through e-commerce to enhance the in-store shopping experience. By integrating Nosto’s advanced analytics capabilities with Touchtech’s InStore platform, the collaboration seeks to create a seamless connection between online and offline shopping behaviors.
Touchtech’s InStore Platform
Touchtech’s InStore platform is designed to provide interactive touchscreen systems that are installed in physical retail locations. These systems support various functionalities, including:
- Full-assortment discovery
- Self-service options
- Assisted selling capabilities
With the integration of Nosto’s technology, these touchscreen interfaces will be enhanced to incorporate insights that can improve product search, navigation, and recommendations based on shopper behavior and preferences.
Benefits of the Collaboration
One of the primary benefits of this partnership is the ability to personalize the shopping experience for customers. By analyzing purchasing patterns and individual customer preferences, Nosto’s platform can help retailers provide tailored recommendations in-store. Some potential applications include:
- Personalized product recommendations based on browsing history
- “Shop the look” bundles that suggest complementary items
- Alternative suggestions for items that are out of stock
This personalized approach aligns with the growing trend of unified commerce models that integrate digital and physical retail operations into a single cohesive system.
Statements from Company Leaders
Deniz Chaban, CEO of Touchtech, expressed enthusiasm about the partnership, stating, “Partnering with Nosto allows us to explore how online customer intelligence can complement the intuitive product discovery and guidance delivered through our InStore application for touchscreens. This collaboration will help store teams better support customers while creating smoother, more engaging experiences for shoppers.”
Jim Löfgren, CEO of Nosto, also shared insights on the partnership, saying, “By combining Touchtech’s feature-rich InStore solution with Nosto’s online commerce intelligence, we believe retailers can finally unlock more personalized, relevant, and contextual discovery experiences in-store and across all sales channels that drive real impact on conversion, average order value, and customer lifetime value.”
Unified Customer Profiles
Another significant aspect of this collaboration is the development of unified customer profiles. By connecting customer interactions across online and offline channels, retailers can deliver more consistent shopping experiences. This includes:
- Avoiding recommendations for products already purchased in-store
- Allowing sales staff to view customer profiles for better service
- Enabling personalized offers to be printed on receipts
Such integration not only enhances the customer experience but also provides retailers with valuable insights into consumer behavior.
Focus on Integration
The partnership will prioritize integrating digital in-store tools, point-of-sale systems, and commerce intelligence across various retail channels. This holistic approach aims to create a more cohesive shopping environment that benefits both retailers and consumers.
Conclusion
The collaboration between Touchtech and Nosto represents a significant step forward in the retail industry, as it seeks to merge online and offline shopping experiences. By utilizing data-driven insights to enhance in-store interactions, retailers can create more personalized and engaging experiences for their customers.
Frequently Asked Questions
The main goal of the partnership is to connect online shopping data with physical retail environments to enhance product discovery and recommendations in stores.
Touchtech’s InStore platform provides interactive touchscreen systems that support full-assortment discovery, self-service options, and assisted selling, enhancing the in-store shopping experience.
Retailers can expect personalized shopping experiences, improved product recommendations, and unified customer profiles that enhance customer engagement and satisfaction.
Note: The integration of online and offline shopping experiences is becoming increasingly important in today’s retail landscape, and partnerships like that of Touchtech and Nosto are paving the way for a more connected future.
